Cook your fame in just 2 minutes. India’s only short cooking videos platform.
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About SALT for cooking

Cheers Chatty Ventures Private Limited introduces SALT for cooking, an aggregator appreciation platform to inspire people from all walks of life to view, create and share their unique cooking videos.
“SALT for cooking is soon to be India’s newest and coolest Short Video Format (SVF) cooking appreciation mobile app.”
For the love of food, we are happy to introduce “SALT for cooking”, which brings audiences who appreciate your cooking videos (or podcasts) of daily and speciality dishes that’s made in your way and in your style. Watch cooking videos ranging from children up to all ages, the entire cooking world is in your hands!
Let the whole world now see the talented chef in you!
Men, Women or Children who cook or wish to explore new recipes from peers, cooks, moms, grandmoms, aunts, uncles, restaurant chefs, temple cooks, speciality food stores or event caterers can now use this short video app to learn from such contributors or share their own personalised recipes, food hacks, food fun and everything about food.
They can belong from any state, city, village, etc., across the diverse landscape of India.
The same applies for brands-national, International and local brands.
  • Individuals (passionate & professional)
  • Brands (Ingredients, packaged food, appliances, services etc.)
  • Culinary schools
  • Cooking communities/groups
  • Influencers


  • Anything cooked with love is worthy of appreciation
  • Your chance to showcase your cooking talent to the world
  • Be part of a like-minded community that enjoys eating and making delicious food across boundaries
  • SALT for cooking is a dedicated platform focused exclusively on food and cooking
  • This platform is absolutely free for individuals and brand

SALT Format

While submitting your recipe as a short video of 2 minutes or a podcast of 5 minutes, you also need to submit your name, location, recipe name, description, your photograph with the food image (horizontal/square size), the video or the audio file or both.
You can also send:
  • Food images with step by step with the recipe as supers
  • Food pic with the written recipe and instructions
YES you can! Team SALT production team will edit your videos and upload on SALT for cooking.
Upload on
  • The cooking sequence of video files
  • The recipe name and description
  • Cover picture
  • Final food picture
  • Self image with the final food prepared

The primary goal of SALT for Cooking is to build a community wherein anyone from anywhere can view, create and share their recipes without any language barrier. The platform supports all languages across the length and breath of India.

The platform is FREE for anyone and everyone who wishes to display their cooking talent.


YES. You can feature your brand on SALT. Further, you can create your channel and use this space for self-promotions. Brands need to comply with the Terms & Conditions as designated by the
SALT for Cooking Team.

The following food categories qualify to showcase themselves as a dedicated brand channel on SALT:
  • Brands (Ingredients, packaged food, appliances, services etc.)
  • Hospitality (Restaurants/Hotels)
  • Culinary schools Cooking communities/groups
  • Influencers
The following food categories qualify to showcase themselves as a dedicated brand channel on SALT:
  • Cooking video’s
  • Food founder’s story
  • Productline & launches
  • Cooking recipe videos
  • Product showreels
  • Brand stories
  • Menus
  • Contests
  • Content/Contest collaborations
  • Cook-offs with SALT
  • Consumers Influencer videos
  • Food for Good (CSR)
  • Online selling
  • Health tips & education
Every brand gets featured as an exclusive channel on SALT with due credits given to the Brand name, tagging (Website/social media handles).
As a dedicated brand channel, you will be featured on SALT by your brand name, logo and social media handles. All videos will be directed to your choice of brand/company online touch points.


Brands can also use the SALT platform to reach a wider audience by promoting their content through sponsorship and advertising plans.

Right to Refusal

SALT for cooking has the final right to approve or disapprove your content. If your video or podcast doesn’t abide by the specifications and the submitted content is inappropriate as per our privacy policy, SALT chooses to not feature your cooking videos and podcasts.